New Scentsy Candles

New Scentsy Candles – Coming Soon

Who better to explain why Scentsy is introducing Scentsy Candles to its product lineup than Dan Orchard, Orville Thompson, and Heidi Thompson?

Introducing The NEW Scentsy Candles. Yes, Candles With A Flame & Wick.

Why Scentsy Is Now Selling Candles? Here is a summary of the video above:

Fragrance First
Scentsy is, at its core, a fragrance company, not just a wax warmer company. Candles are simply another way to deliver fragrance to customers, and one that many still love.

Times Have Changed
When Scentsy launched in 2004, it disrupted the market by offering a safer alternative to traditional wicked candles, wax warmers. But two decades later, Scentsy is now an industry leader, not a disruptor. Continuing to push an “anti-candle” message feels outdated and out of touch.

Customers Still Love Candles
Research shows that many younger customers love candles. When Scentsy says “candles are bad,” it unintentionally alienates these potential buyers, especially Gen Z and Millennials who see candles as a normal and desirable part of home fragrance.

To Stay Relevant
Every major brand and influencer promotes candles. If Scentsy wants to stay relevant and attract a broader customer base (and new Consultants), it must offer what people are already buying, while continuing to offer a safe, wickless alternative.

Candles Are Now Safer
Candle safety has improved significantly over the years. Scentsy’s new candles are thoroughly tested, use a soy-blend wax, and meet modern safety standards.

Choice Is Powerful
Scentsy isn’t abandoning wax and warmers — it’s expanding. Customers can now choose between wickless and wicked options, depending on their mood or preference. It’s about inclusion, not replacement.

NEW Scentsy Candle Image / Video Gallery

Scentsy Candles are launching first in the USA & Canada on 1st September 2025!
Scentsy has confirmed that these exciting new candles will be coming to the UK & Europe, but the official launch date here has not yet been announced.

They’re being made in-house at Scentsy HQ in Idaho, USA, with the help of some of the world’s leading fragrance experts — so hopefully it won’t be too long before they make their way across the Atlantic!

My thoughts on Scentsy launching candles….

When I first heard the news, honestly I was shocked. Nearly 14 years of our own personal business sharing an alternative to traditional candles had almost been turned on its head by now offering those traditional candles.

Once the initial shock (and confusion) had passed I started to see the bigger picture. We are a home fragrance company, world leading, yet we don’t produce the number one home fragrance product?

Then I thought about my nearly 17 year old daughter. She was 3 when we joined Scentsy, so she has been brought up around Scentsy her whole life. Over the last couple of years she has shown an interest in candles because she likes the look of the cozy feel they bring to a room. Obviously, there was a certain element of her winding me up there as well haha but deep down I realised that there will be many other young people who also think the same thing.

I also realise that whilst our customers LOVE their wax and warmers, there are people out there still using candles. If customers are already using candles, why not give them the best home fragrance experience with Scentsy candles!

The best bit then is we offer a fragrance product for everyone. Those who love their wax melts and warmers, those who adore fragrance oil and diffusers and now scented wicked candles as well!!

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